For Parents

Our games are made for children, but they’re designed with parents in mind.

Our promise

  • No ads — ever. No banner ads, no video ads, no rewarded ads. Advertising has no place in a game for a two-year-old.
  • No behavioural tracking. We do not track your child’s behaviour, build profiles, or share data with advertising networks.
  • No child accounts. Children do not need to create an account, log in, or provide any personal information to play.
  • Offline-friendly where possible. Games are designed to work without an internet connection once downloaded.
  • Parent-gated purchases. Any paid content uses the standard parent gate provided by the App Store or Google Play. There are no in-game currency systems or surprise purchases.
  • Simple, honest pricing. Games are free to try, with a single one-off unlock if you want the full experience. No subscriptions planned for our first releases.
  • Age-appropriate design. Each game is built for a specific age band. We do not use dark patterns, artificial urgency, or reward mechanics designed to create compulsive play.
  • Calm by design. Our games are unhurried and quiet — the opposite of the fast-paced, high-stimulation games that are common in the free-to-play market.

How our games are organised

Age bands

Each game is designed for a specific age range. We keep these ranges narrow so the difficulty, vocabulary, and design can be genuinely appropriate for that stage of development — not just broadly “for kids”.

Current age bands: 2–4, 3–5, 4–6, 5–8, 6–10.

Categories

Learn

Shapes, numbers, letters, phonics, memory, and logic. Skills built through play.

Play

Fun-first games — trains, animals, dinosaurs. No agenda other than enjoyment.

Calm

Colouring, stickers, gentle puzzles. Good for winding down.

Explore

Animals, space, oceans, jobs, seasons. Curiosity-led discovery.

Privacy

We take privacy seriously. Our website does not use analytics or advertising scripts. Our apps are designed to collect as little data as possible, and we will never sell data or share it with advertising networks.

Read our full Privacy Policy for details.

Get in touch

Questions, concerns, or feedback? We’re a small, independent team and we read every message.

Email us

See our Support page for guidance on what to include.